Meet our board and leadership team

Maria Vinces Peck

Chair of the Board. Founder and President of SheLends, a business consulting and loan intermediary business and CFO of Mark the Potter, the oldest pottery store in Georgia. A successful executive, she has held leadership roles with LiftFund, was the Director of Hispanic Strategies and Loans for Access to Capital for Entrepreneurs and launched the Women’s Business Center at ACE with great success. Maria is a NALCAB Colegio Community Economic Development Fellow and sits on the board of the National Association of Women’s Business Centers.

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Lillian Rodriguez-Lopez

Vice Chair of the Board. Vice President of CCI Companies. Lillian has served as VP of Sustainability and Stakeholder Relations at The Coca-Cola Company and previously was appointed as President of the Hispanic Federation of New York.  Lilian also serves as board member for the Friends of the National Museum of the American Latino, MALDEF, LaAmistad, and the Hispanic Advisory Council of the Nielsen Corporation.

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Daniela Demaria

Board Secretary: Daniela is the Senior Vice President, Managing Director, Head of Strategy and Solutions for Fifth Third Bank. She has 20 years of C-Suite experience in the US and abroad. Ms. Demaria holds a B.S. in Chemistry, an MBA from GSU, an Executive Change Management Certificate from Georgia Tech and a Master’s in Occupational Health & Safety Management from the University of Buenos Aires. She is past Board member of Dress for Success – Atlanta, the United Way Women Leadership Council – Cincinnati, the GA Hispanic Chamber of Commerce and Cool Girls

Omar Esposito

Board Treasurer. Chief Revenue Officer for Stackfolio with 13 years of banking experience.  Member of the Georgia Bankers Association Board of Directors and  the Community Bankers Association of Georgia’s Associate Member Advisory Council.  LEAD Atlanta graduate, Chairman of the Board of Directors of HouseProud Atlanta and board member of a number of nonprofit organizations.

Samantha Ramirez-Herrera

Board Director. Founder and CEO of OffThaRecord, a creative content agency. She is also a filmmaker, creative director, mother, feminist, civil rights activist and a sought-after speaker on college campuses addressing the issues of immigration, gender equality, identity, culture, ethnicity, and inclusion. A proud, Mexican-born DREAMer, she is a main characters of “PinkSlipped”, has appeared on MSNBC’s Hardball, Forbes, Mundo Hispanico, AFROPUNK, The Collegian, Chicago Times, The Washington Post’s The Lilly News, Remezcla and more. She is a 2018 scholar at The Aspen Institute.

Henry A. Kelly

Board Director. Former director of corporate relations at Georgia Power, Kelly is a well-rounded Atlanta executive with a social conscience. He is former chairman and president of 100 Black Men of Atlanta and was appointed by Governor Nathan Deal to the Georgia Professional Standards Commission as well as the Criminal Justice Reform Commission. He is a 2000 graduate of Leadership Atlanta.

Aida Perez-Flamm

Past Chair. Founder and partner of Aida & Co, Aida is also director of the International Women’s Forum (IWF), a key Latino leader and instrumental in the development of many local anchor organizations including the Latin American Association, The Georgia Hispanic Chamber of Commerce and others.

Aida is a patron of the arts and a courageous advocate for the Latino/Hispanic community

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Antonio Molina

Antonio Molina is a Lawyer and Navy Veteran. He is the Chief Operating Officer for Consultorio Medico Hispano, a medical practice geared towards helping the uninsured or underinsured community of Metro Atlanta. Mr. Molina is the Chief of Staff to State Representative Pedro Marin and a regular political commentator. He is an alum of the New Leaders Council, an Urban Fellow through GSU College of Law and has been named a Georgia Trends 40 under 40, and one of the 40 under 40 by the Atlanta Business Chronicle.

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Rudy Beserra

Board Director.  Former Vice President of Latin Affairs for The Coca-Cola Company. A nationally recognized community and business leader, Beserra was instrumental in the founding and development of several national Hispanic organizations including the Hispanic Heritage Foundation and Congressional Hispanic Leadership Institute. Beserra is the Board Chairman for the Albuquerque Hispano Chamber of Commerce.

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Eddy Elguezabal, MBA

Board Director.  Regional vice president and general manager and director of sales for Univision Communications, Mr. Elguezabal oversees Atlanta, Philadelphia and Raleigh operations and has a wealth of experience in operations, strategic marketing and sales, pricing and package development and community development.  He sits on the board of Latin American Chamber of Commerce of Georgia.

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Yolanda Robles

CEO and Founder of CulturaLink. A successful entrepreneur in the technology and health care space, born in the Dominican Republic and served as an interpreter and cultural navigator for her family. She is a member of the Joint Commission’s Long Term Care Advisory Council, American Hospital Association’s Institute for Diversity in Health Management, member of the National Forum for Latino Healthcare Executives and National Association of Healthcare Service Executives (NAHSE), among others.

Luis A. Avila

Vice President of Governance and Compliance for Cox Enterprises, Luis has broad-based transactional, corporate governance, securities, and M&A expertise. An active community leader, Mr. Avila has been recognized by numerous organizations, including being named Business Leader of Color by Chicago United, Business Leader of the Year by the Chicago Latino Network, Out & Proud Corporate Counsel by the National LGBT Bar, and Top Lawyer Under 40 by the Hispanic National Bar Association.

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Frank Fernandez

Frank Fernandez is the Senior Vice President with The Arthur M. Blank Foundation and a recognized leader on housing, transportation and economic development issues, leading and implementing programs for the transformational revitalization and redevelopment of neighborhoods. Mr. Fernandez has received the “Vision Award” from Liveable City for his work creating HousingWorks, the Non-Profit Leadership award from Austin Under 40 and Ernst and Young’s 2012 Social Entrepreneur of the Year award.

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Gilda (Gigi) Pedraza

Executive Director and Founder. Gigi is a social entrepreneur and nonprofit professional with over 15 years of experience in the areas of general management, strategy, operations, marketing and fund development in both for-profit and nonprofit spaces. She is the recipient of the 2018 NFL Hispanic Heritage Leadership Award, the 2018 Women of Inspiration of the Atlanta Dream, named one of the 50 Most Influential Latinos in Georgia and a 2017 Hispanics in Philanthropy Fellow among other distinctions. She is originally from Lima, Peru.


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Genesis Castro

Programs & Network Manager. Genesis comes from a background of education and civic engagement with member organizations HoPe and GALEO. She graduated Magna Cum Laude from University of Georgia with a degree in Human Development and Family Sciences. She is getting her Master’s degree in Public Administration with a concentration in Nonprofit Management.

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Michelle Zuluaga

Civic Participation Coordinator. Michelle Zuluaga is dedicated to educate, engage and mobilize the Latinx community in Georgia at the local and state level through advocacy, census and voter mobilization. She has a degree in Political Science and International Relations from UNG. Her family is from Colombia.

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Sergio Mendez

Communications & Outreach Administrator. Sergio Mendez is a first-generation college graduate of immigrant parents.  He has a Bachelor of Arts in Political Science from Augusta University.  He is a six year veteran of the US Army.  He has previously worked with organizations dedicated to helping fellow students and servicemembers.